As a new and promising, this idea (product) will be in demand and will give me a big market, and thus bring greater profits. Here are just a how this idea to find? This is not something it does not fit, it has already been implemented And so it goes month, six months, a year, but business still no little or no profit in found a unique business. And found the business a long time is no longer unique because it just seems that your uniqueness will relieve you from your competitors. Perhaps, and there will be some time if you took up a unique business in a small, business-like passive town. In the normal active your city uniqueness will last a week or two. After which there will be competitors, as a rule, have the opportunity to invest big money in the development of promising new ideas and dump So be ready for the competition in any case.
And remember that the main competitive advantage – a competent construction business, and not in the uniqueness of the idea. In a question-answer forum Danny Meyer was the first to reply. 3. The pursuit of chic – a huge investment of money, time and effort, and often damages instead of profits. As an example, quote from the letter: 'I need to build a showroom for car sales, and it needs the land, rather the money to buy it, and money for the construction of the building. Considering several options.
First – get a bank loan: many complexities and nuances. Second – to take someone to share the money, then do not want to. And here at this crossroads, I'm probably already half a year. Here's my stupor, and where to move, I do not know or can not, and lacked the strength Interior, nor will to take decisions ". Of course, there are certain categories of goods for the very wealthy, which requires an appropriate environment: chic shops, showrooms, etc. But in order to successfully trade in such goods, it is necessary that you trust your rich clients, you need to have the most money, name, history, and preferably also experience in the business. In addition, the profitability of such businesses in recalculation on one investment – not a rainbow, what may seem at first glance. Remember, investing large capital in business is not a guarantee of success for your business, and often leads, conversely, to bankruptcy. Guarantee business success – it literate structure. In addition to the above errors related primarily to the large investment of time, finances and energy entrepreneurs and others admit the errors associated with the profitability and the complexity of certain activities. And finally, a brief summary – the necessary and sufficient criteria for choosing the types of activities: – interest – the minimum investment (lack of financial risks) – profitability – the speed and complexity of implementation. Remember that the production is justified only when it is already built distribution network to reduce costs (the costs) and increasing, thus, profits. The main competitive advantage – not a unique idea, but competent construction business.