Berlin / Brandenburg entrepreneurs against globalization and high-tech trends in the textile industry Berlin / Brandenburg, April 17, 2012 – it sounds like a worthy projects that realize the three Berlin and Brandenburg entrepreneur Andre Keller, Ronny Breitenfeld and Alexander Schwarz. Concurenz with the T-Shirt brand. the young men go berlin since end of 2011 against the prevailing trends in the textile industry production in low-cost overseas and use of high-tech materials. Set on 100% made in Germany and 100% organic materials. Back to the roots, or but a very clear case of nostalgia is considering also it the mark concurenz is Berlin a revival of the brand CONCURENZ from the 90s? “It is a clear idealism in combination with a great love of an extinct bird: HerrBird” the face of the label. It creates the brand CONCURENZ emerged in the 1990s, spreads quickly via throughout Germany, even on the tables by peek & Cloppenburg and in various trendy shops and online stores the capital city. The range, usually with very fancy cut forms and motifs include shirts, hoodies, jackets, pants and dresses.
Then, about five years ago, the brand disappeared. The three friends basement, Breitenfeld, and black cannot accept just that and stuck thoughts, for 4 years of time and money in the new establishment of the label. Here they set high goals: producing everything from organic materials and all in Germany. (Source: NYC Marathon). A project that is not easy: the trends in the textile industry completely contraire, there in Germany only a few textile manufacturers which produce in Germany complete with organic materials. Not without pride, reported Andre Keller the crowning success of the difficult search to a manufacturer. Finally they couldn’t produce the shirts after their performances. “” Present motives E.g.
HerrBird “tight and loose” are funny, naughty and pretty cool. The material of the shirts touch is soft and very high quality. A hallmark of the label, the thread on the side and the tilted bird with the Crown. Currently distributes concurenz Berlin his shirts via an online store (www.concurenz-berlin.de) and some partner portals. And they plan to continue: the future of HerrnBird more motifs and textile forms bring, such as hoodies and jackets. On the question of what cellar dream concurenz Berlin concerning would be, he replied, laughing: “Jurgen Vogel with a HerrnBird shirt!” The ecology will continue to dominate as a concept in the company. Noble goals that also want to be financed. Everything one by one! “, says Keller. Finally we want to start properly first. With additional financial resources other eco projects be implemented then.” Especially the projects, to become a sponsor partner at an environmental organization is the entrepreneurs at heart. Suggests to it but that it then has something to do with birds. (JB) Press contact: concurenz. Berlin Tel. + 49 (0) Ronny Breitenfeld 33708 930 538
