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Company-specific technical workshops ‘ CRM-in-one-day consulting strategy by xact4u AG and ec4u expert ag for companies from the financial and pharmaceuticals sector participants benefit consulting through conceptual and methodological ideas for their optimization and strategy planning Karlsruhe, March 17, 2009 – 2009 should strategy according to a latest survey of the management consultancy xact4u consulting AG to become the year of customer service. Every second CRM decision makers will continue to invest in customer management, but is also looking for ways to reduce of costs. To successfully master this balancing act, the Strategieberatungshaus xact4u ec4u together with the CRM consultancy carries out individual one-day specialist workshops ag in particular for companies from the financial and pharmaceuticals sector expert consulting. They are characterized by the fact that they are content specifically tailored to the needs of up to eight to ten participants. The companies call us your CRM challenges and we work together with them on the basis of best practice and imaginative concept approaches compelling perspectives\”, describes the approach xact4u Board Member Mario Pufahl. The executives win first approaches from sales, marketing, and service with little time and cost for their operational problems\”, added Sascha Krause, Director of CRM consulting by the CRM consultancy ec4u with regard to the assistance for company-specific optimization and strategy plans of the participants. The possible topics in the topic design may, for example, include: where are the typical pitfalls in CRM projects and how can these be avoided? How can the success of the CRM strategy we measure? What are the mission-critical CRM processes? How can CRM operating costs be reduced appreciably and sustainably? How is build a CRM application, data quality, a CRM benchmarking or IT governance recommended? Are new subjects such as loyalty programs and churn management as beneficial? This workshop will address CRM-in-one-day\”on the one hand such companies who are looking for cost savings and a higher efficiency with their existing CRM systems. .