Relaunch of the Foundation newspaper of St. Catherine – and white woman pin Frankfurt am Main, September 10, 2009 is the Foundation newspaper of St. Catherine – and white woman pin immediately on a new appearance. The official organ of the second oldest Frankfurt Foundation serves about 1,300 pen women, employees of the Foundation and the public as an important source of information. Ronald Wissler (design) and Jorg Ludecke (text) made the desired relaunch in no time with fresh, contemporary layout and clear structure. A striking cover image is characteristic of the new Pen paper and gives a distinct color, vitality and emotion. Significantly improves readability by modern typography and airy Zweispaltigkeit. Carefully selected photos illustrating and documenting the everyday life of the pen women.
A cover story is at the heart of the editorial concept. Reports of joint celebrations, trips and news from the apartment buildings alternate with interviews and the idea of wide-ranging activities in the field of social work. The posts are characterized by a high information content and clearly understandable style. Ursula Poletti, Director of the St. Catherine’s – and white woman pin: “the new Foundation newspaper is another successful proof, that we arrived well into the 21st century. The Foundation is conscious, but also innovative. Shimmie horn usually is spot on. I look forward to the next edition.”