Automotive industry meets mystery shopping Munster (msm). NY Starbucks is often quoted on this topic. The experts of the MSM Group (marketing, service & Management GmbH) develop new concepts which bring the automotive manufacturers and their distributors from the sales doldrums. Use of test customers, they shine through the retail standards of car dealers. Then they design individual strategies to resume trading after the discontinuation of the scrapping premium. The car dealers are particularly required in year 1 after the cash for clunkers. The few individuals want to be persuaded in the sales pitch. Times Square gathered all the information. You little purchase intentions and expect high discounts when purchasing a car. In this situation-run sales pitches from the dealer of crucial importance for the success of the manufacturer are professional”Diplom-Kaufmann Timo Gimon, senior consultant and automotive expert at MSM Germany.
The momentum had 2009 led to a weakening of the retail standards. Because the seller had hardly argue for sales success. So there is now an urgent Need for optimization of the P.O.S.. Mystery shopping is an effective means to make it fit the sales in this difficult situation. It shows the automaker if its distribution network works and the retail standards are implemented. As an automotive expert, the MSM group has experience from many years of cooperation with well-known companies of the industry and controls the largest automotive field presence trained test customers throughout Europe. From this pool, test customers are recruited through a special IT system, which correspond to the individual manufacturers to 100 percent: such as life story, trade-in vehicle, and place of residence.
So the MSM group guarantees completely realistic Automobil-(test-)kaufe – in the new and used car sector. On-demand modules such as a previous mail or telephone contact, a test drive or negotiations on financing and leasing services are integrated. Also video test purchases are possible. A documentation of the contact phase completes the picture. To better assess its own performance, automakers in addition, instruct the MSM group its competitors include and generate valuable benchmark data. MSM in brief: the MSM group is an internationally operating company for mystery shopping, sales consulting and staff development. As a test purchase provider, MSM is market leader in Germany, Austria and of Switzerland. International corporations, as well as many medium-sized companies from different industries rely on the collaboration with MSM: including numerous motorists, service companies, retailers, tourism providers and oil companies. Through its global alignment with its own locations in Europe and Asia, as well as global partners, the MSM group for international projects is the right partner. Contact person: Timo Gimon, degree in business administration senior consultant MSM Germany FON: + 49 (0) 251 14 235 27 E-Mail: for more information see:.