Current study of the Federal Ministry of transport, building and urban development (mobility in Germany 2008) showed: Germany’s population is mobile. How often are people on the road? What means of transport they use and to what purpose are they travelling? These are just some of the questions that will be answered by the current mobility survey in MiD 2008. So for example, the proportion of people is that every day except House are 90%; in 2008 compared to the year 2002, that are + 4% points. The key messages of the study, are also directly related to the genus of out-of-home media. This increases the number of potential users of out-of-home media plus in mobility inevitably.
Refer to the genus so you could the 90% as technical range”; over 50% of all paths which are consumption – or leisure-oriented. Compared to the MiD shaft in 2002 also the driver of the growing mobility are: leisure (+ 8%), shopping (+ 9%). Every fifth way is due to the consumer. Changed opening hours, new offerings of trade, the increase of car in the household and a significant increase in the mobility of older sections of the population (Silver shopper) have led to an increase of the shopping frequency at the POS. Thus, a higher performance of poster of 18/1 at the point of sale in the form of higher contact densities and range joins.
Specifically, poster 18/1 at the point of sale realized top ranges in the mobile and consumer-strong audiences of up to 80% within a decade at a moderate level of CPM from 6 EUR (source: ma 2007 poster release 2008). Client of the study is the Federal Ministry of transport, building and urban development. MOBILITY IN Germany (MiD) is a nationwide survey of more than 60,000 people to their everyday transport and mobility behaviour. The study provides reliable and representative information about the social demographics of persons and households, as well as their everyday transport or mobility.