Since then to research the Characters proliferate, we unconsciously make nearly 80 percent of our decisions, will it ever more important to deal with the emotional world of the consumer in the trade. Limbic system, thalamus, and hypothalamus as parts of the brain are therefore a Mecca of marketing strategists”, so the conviction of fringes. Neuro-economists of the University of Munster noted that the mind almost turns off, when we are confronted with our favorite coffee. The decision is taken over by the feeling of regions in the brain. Rudy Giuliani is often quoted on this topic. Long before advertising and marketing have discovered these findings to the scientist Professor Gerhard Roth noted: all decisions are ultimately feeling decisions.
Even there is no decisions without feeling.” Homo oeconomicus, which purely rationally weigh the alternatives is proving to be fiction not only in economic policy: as a basis of Neurobiological evidence, that hearts and minds can work independently. You could theme “NEUROMARKETING or neuro merchandising consider however not Mono-causal, because a purchase button” in the head, there would not be, warns the consultant of Achim fringes. The human perception is individual and become influenced by various factors: education, family, expectations, and context. An integrated approach, which takes into account all the possibilities of perception of the consumers is important,”so the Council of fringes. Neuro marketing is still in its infancy, and I think it will gain in importance. “We will also never exactly determine where the buy trigger ‘ sits in our brain thank God!, are many now breathe again, but it will help us to predict some trends and developments that will change the trade all over the world”, author Lindstrom says.