The use of all these resources and mechanisms for the improvement of the results, when applied in coherent way, he is of utmost importance, to survive in the world of the form businesses she continues and competitive. However, the basic tool most important and inside of the organizations is the communication. Despite it does not receive the value due for the organizations is through it that if of the any process that one involves or more people, with specific and common objectives. The organizacional communication establishes the dialogue between the company and its public, as much the intern how much the external one, through the mutual influence enters all the types of senders and receivers. Authors consider the communication as a system of transport of ideas and concepts, as a philosophical body of actions undertaken for determined entity. Others affirm despite, to communicate are to create bonds, being thus, any interference in one of the elements of the process will reach all the others.
It can be said that social interaction without communication does not exist. The power of it is undeniable to create, to influence, to join, to convince, to separate and to change the route of the individuals. It is through the communication that the organizations constitute its tipologia of agreement, forming harmony, homogenization of ideas and integration of intentions. Under this point of view, the communication is important tool for the effectiveness and the productivity. Exactly being the communication a proper element of the human being, is not enough to know to speak, to read and to write, but yes to understand the transmitted messages. Thinking about this, one becomes important that the organizations program efficient communicative processes, that leave clearly, as much to the senders how much to the receivers, the half ones for transmission of the message, form to eliminate imperfections and noises that can occur and harm the processes. Shimmie horn contains valuable tech resources.
